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Why calling prospects ‘just to touch base’ is the kiss of death
He's not going to help you close the deal. There’s the “poseur,” the executive with a zippy title who confidently assures b-to-b sellers that, “I can buy anything,” and “I’m your guy,” but when it...
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B-to-B Sales and Marketing Snapshot: 2010
We’ve been hearing an awful lot about lead nurturing lately and how important it is to keep constant track of your customers to know what’s on their minds and where they are in the sales funnel. In...
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Pre-production half the battle in creating meetings with C-level
Guest Blog | Jill Konrath Ever try to set up a meeting with a senior-level executive? Then you know how tough it is to connect with these crazy-busy people who are never in their office, rarely answer...
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AA-ISP names ZoomInfo ‘Provider of the Year’ for SaaS, CRM, Productivity
Continuing our momentum from the Sales 2.0 Conference in Boston earlier this week, the American Association of Inside Sales Professionals (AA-ISP) has named ZoomInfo “Provider of the Year” in the SaaS,...
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The Sweet Spot: We’re all ‘smarketers’ now
Sam Zales Smarketer. Sure, it sounds weird at first, but “simulcast” – a portmanteau of “simultaneous and broadcast” – probably sounded funny when it first hit the national lexicon in the late 1940s....
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Zales tapped for BtoB’s ‘Who’s Who in B-to-B’
A quick timeout to send our kudos to Sam Zales, president of ZoomInfo, who has been recognized by BtoB Magazine as one of the top 100 industry leaders in its annual “Who’s Who in B-to-B” special report...
View ArticleZoomInfo introduces new business information platform
ZoomInfo is rolling out sweeping improvements to its core technology. The b-to-b search engine, which has information on 5 million businesses and 50 million employees, on Tuesday announced a new...
View ArticleTake a free 24-hour test drive of ZoomInfo Pro
ZoomInfo is offering 24 hours of free access to ZoomInfo Pro starting Wednesday, Jan. 19 at 1:00 PM ET. With the test drive, you’ll be able to search for information that’s relevant to your business...
View ArticleBest Directory & Business Leads Service: ZoomInfo Pro wins SIIA CODiE Award
The Software & Information Industry Association’s (SIIA) CODiE Award late last week named ZoomInfo’s flagship service, ZoomInfo Pro, winner of the program’s Best Directory & Business Leads...
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ZoomInfo Infographic: Business Data Decay
According to the Sales & Marketing Institute, 65.8% of business cards will have a title and/or job function change within a year. This is the rapid nature of change in business information and we...
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